iPrima Media on LinkedIn: How to Make Great TikTok Ads: The Complete 2024 Guide (2024)

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🎥 Dive into this article on TikTok advertising to uncover insights and inspiration on boosting your brand's reach among content-hungry audiences. https://lnkd.in/ekqfvJg

How to Make Great TikTok Ads: The Complete 2024 Guide https://blog.hootsuite.com
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iPrima Media on LinkedIn: How to Make Great TikTok Ads: The Complete 2024 Guide (25)

iPrima Media on LinkedIn: How to Make Great TikTok Ads: The Complete 2024 Guide (26)

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iPrima Media on LinkedIn: How to Make Great TikTok Ads: The Complete 2024 Guide (2024)

FAQs

What is the best strategy for TikTok ads? ›

Keep things light hearted and fun. Your content should focus on being fun, engaging, memorable and relatable. If consumers enjoy engaging with your brand, the TikTok algorithm will show your content to them more often – increasing the likelihood that they'll follow your account or take a desired action.

How to make TikTok ads? ›

To create an ad:
  1. Go to an existing campaign or ad group.
  2. Turn on/off the Smart Creative Ads toggle.
  3. Enter an ad name. ...
  4. Turn on/off the Identity toggle.
  5. Select your ad format - Single video, Carousel, or Collection Ads. ...
  6. Add your media. ...
  7. Choose a thumbnail for your video.

What is the format for TikTok ads? ›

TikTok Ads Manager supports both image and video ad formats. Please refer to the table below for the video ad specifications that apply to the TikTok ad placements, Global App Bundle, and Pangle placements. Resolution must be a minimum of 540*960px, 640*640px, or 960*540px. No restrictions.

What is the minimum budget for TikTok ads? ›

Is there a minimum budget for running ads? To ensure that your ads have sufficient budget, the minimum budget at the campaign level is $50 and the minimum budget at the ad group level is $20.

What are the TikTok ads trend for 2024? ›

One of the latest TikTok trends predicted for 2024 is loose-canon, unpredictable storytelling methods. If you're producing TikTok ads, an intriguing narrative structure will keep people hooked for 1.4 times longer than a traditional ad.

What is the TikTok content strategy in 2024? ›

In 2024, the TikTok community will ignite a transformative mindset fueled by curiosity, imagination, vulnerability and courage. In fact, taking strategic risks and being vulnerable is now the ultimate brand strategy, where leaning into micro insights and showcasing quirks can be your superpower.

How to use TikTok for business 2024? ›

5 Stellar Ways to Use TikTok for Business
  1. Understand Your Audience. As per TikTok, 79% of its users prefer brands that understand how to create content for the platform and gain more views. ...
  2. Create Your First TikTok Video. ...
  3. Advertise on TikTok. ...
  4. Build on Trends. ...
  5. Make Use of User-Generated Content.

Are TikTok ads worth it? ›

TikTok ads can be worth it if you have a well-defined target audience, are willing to invest in creative content, and closely monitor and optimise your campaigns. However, success on TikTok requires a deep understanding of the platform and its users, so it's essential to approach it strategically.

How profitable is TikTok ads? ›

In 2021, TikTok generated 3.88 billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result with 9.89 billion U.S. dollars. In 2024, TikTok is projected to reach close to 18.5 billion in ad revenue on a global scale.

How long should my TikTok ads be? ›

All video ads on TikTok should be between 5 and 60 seconds. Ads less than 5 seconds and more than 60 seconds will not be approved. If the video is too long or too short, add a new ad to your ad group. Saving changes or editing ad creative will trigger an ad review, which may take up to 24 hours to complete.

What is the best video length for TikTok ads? ›

TikTok recommends 9 to 15-second videos for optimal performance. TikTok ads should be supported with sound and/or music as the app defaults to a sound-on experience.

What is the best size for TikTok ads? ›

To hit the sweet spot for your TikTok video ad, make sure you're keeping the video length between 5 seconds and 60 seconds—though the best performing videos are around 9 seconds to 15 seconds. The recommended ​​TikTok video dimensions are 1080 x 1920 pixels.

How much do ads cost per 1,000 views on TikTok? ›

TikTok ads start at $10 per CPM (cost per 1000 views).

How much should I spend daily on TikTok ads? ›

TikTok Ad Costs

Minimum Spend: TikTok requires a $500 minimum ad spend, with a minimum campaign level daily budget of $50, a minimum AdGroup level daily budget of $20.

How much does it cost to run TikTok ads for a month? ›

However, you'll need a minimum budget of $500 per TikTok ad campaign. Monthly costs can range anywhere from a minimum of $500 to potentially hundreds of thousands or even millions of dollars for larger campaigns.

How do I make my TikTok ad go viral? ›

How to Make Your TikTok Ad Go Viral
  1. Know Your Target Audience. First things first, you need to know who you're trying to reach. ...
  2. Grab Attention Right Away. ...
  3. Create a Connection. ...
  4. Make It Visual. ...
  5. Use Strategic Sounds and Hashtags. ...
  6. Show, Don't Tell. ...
  7. Partner Up. ...
  8. Test, Tweak, Repeat.
4 days ago

How do I get more sales on TikTok ads? ›

  1. Build a Marketing Strategy for Your TikTok Account. ...
  2. Create your account. ...
  3. Switch your account to “Pro”. ...
  4. Create content. ...
  5. Engage with your audience. ...
  6. Utilize influencer marketing. ...
  7. Promote user-generated content. ...
  8. Explore other selling options on TikTok.

What is the success rate of TikTok ads? ›

TikTok's advertising strategy is effective, with 83% of users finding the app's advertisem*nts entertaining, emphasizing the platform's success in creating engaging and enjoyable ad content.

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